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The name Waypoint is rooted in the idea of navigating toward goals to improve quality of life. We believe that our greatest asset, and the key to our success, is the passion we have for helping you reach your personal financial goals. We support our commitment to you and your family by:

Demonstrating Integrity

  • Informing you of opportunities, risks & fees

  • Maintaining complete confidentiality

  • Providing timely & straightforward communication

Creating Customized Plans

  • Addressing your unique circumstances, opportunities & challenges

  • Adapting your plan to ongoing changes in your life

Building Lifetime Relationships

  • Maintaining regular/consistent contact

  • Guiding you through important financial decisions

  • Working with family members and other trusted advisors

Enhancing Your Confidence

  • Following through on commitments

  • Providing accurate monitoring of investments & plans, communicated through periodic reviews

  • Responding promptly to phone calls

  • Staying abreast of current events & trends



Ron Cutsinger has been a south Sarasota County resident for over 45 years. He and his wife Alison moved from Michigan in 1973 and have owned several local businesses, including Ron’s Restaurant in Englewood, which they opened in 1974. After selling Ron’s, Cutsinger completed formal training in Bible and Ministry, returned to pastor a local congregation for 12 years, and founded Suncoast Christian School. He continues to serve as a leader in his church, and was also elected to the Sarasota County Commission in November 2020.

For nearly 30 years, Cutsinger has been a financial advisor and is the owner and managing director of Waypoint Wealth Management, a full-service financial services firm. He holds his Series 24 Securities Principal License and is certified by the Securities and Exchange Commission as a registered investment advisor.

An active water sports enthusiast, Cutsinger enjoys scuba diving, fishing, boating and kayaking. Sarasota County’s natural wonder and pristine beauty are what brought him to the area. Ron’s three sons were born and raised here. He has three grandsons and twin granddaughters who are the pride and joy of his life.

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